Thank you for purchasing our awesome Salt Strong Bull Bay Custom Rod! This rod is covered by a “Limited Lifetime Warranty”. Salt Strong & Bull Bay Rods will ensure that every Custom Rod will be free of any manufacturing defects in material, componentry and workmanship during the lifetime of the product.

What our warranty DOES cover:

  • Bull Bay Rods will cover all component warranty issues that may arise for the lifetime of the product including: Guides, Tips, Grips, Reel Seat, Hook Keeper, Finish. 

If you experience any issues associated with Componentry (Ex: Ceramic insert fell out, reel seat spinning, etc.), Bull Bay will cover any repairs needed in these instances. There will be no additional fees associated with this service, but the customer will be held responsible for any Shipping expenses involved with sending their rod directly back to Bull Bay Rods. The customer may opt for local drop-off/pick up at their warehouse location, when applicable. 

We are always happy to answer questions about why a Salt Strong Bull Bay Custom Rod might break. With respect to all fishing rods and to help educate anglers on some of the reasons why a fishing rod breaks, please refer to Tom Kirkman’s RodMaker Magazine article entitled “Rod Failure” here:

If a rod was damaged/broken during shipment, Salt Strong will provide a replacement rod (minus shipping expenses) to the original retail purchaser. Due to the incredibly limited availability of this product, Please contact us at with any questions/concerns. 


What our warranty DOES NOT cover: 

  • Modified, neglected, improperly maintained, abused, or customer non-fishing related incidents (fans, car doors, garage doors, traveling damage, etc.). 

*The Salt Strong Bull Bay Custom Rod Limited Lifetime Warranty will only cover claims resulting from a defect in material, componentry or workmanship. Any damage to a rod caused by misuse, abuse or tampering with the rod blank beyond intended application of the rod will not be covered. 

But let’s face it: we understand that accidents happen, and rods can break! Whether it's due to incidental or accidental damages to the blank, or unforeseen damages invisible to the naked eye, we as anglers understand that rods are not bulletproof. That's why we will offer a Full Replacement of any broken Salt Strong Bull Bay Custom Rod for a $80 replacement fee (plus a $30 FedEx Flat Rate Shipping fee). 

This offer is only available to the original purchaser of the product, and only available 1 time per rod, within 1 year of the original purchase date. Please be aware that due to limited available inventory, if we are unable to provide a replacement Salt Strong Bull Bay Custom Rod, we will work to provide another replacement rod of equal value. 

To begin the Warranty Process:

In order for a Salt Strong Bull Bay Custom Rod to be considered for warranty replacement, please contact us directly at 

Thank you for your support of Salt Strong!