Thank you for purchasing our awesome Salt Strong Bull Bay Custom Rod! This rod is covered by a “Limited Lifetime Warranty”. Salt Strong & Bull Bay Rods will ensure that every Custom Rod will be free of any manufacturing defects in material, componentry and workmanship during the lifetime of the product.

What our warranty DOES cover:

  • Bull Bay Rods will cover all component warranty issues that may arise for the lifetime of the product including: Guides, Tips, Grips, Reel Seat, Hook Keeper, Finish. 

There will be no fees associated with this service, but the customer will be held responsible for any Shipping expenses involved with sending a rod directly back to Bull Bay Rods. A local drop-off option for this service will also be available to any customer, when applicable. 

  • Defective rod blank breakage. If you believe your rod broke due to a manufacturing defect, our Team will inspect your returned rod and provide next-steps during the warranty process.

*Please note – a defective rod blanks will typically break within the first 1-2x it is used. If your rod was broken during this timeframe and under normal fishing circumstances, there is a possibility that this break could be attributed to a manufacturing defect. 

We are always happy to answer questions about why a Salt Strong Bull Bay Custom Rod might break. With respect to all fishing rods and to help educate anglers on some of the reasons why a fishing rod breaks, please refer to Tom Kirkman’s RodMaker Magazine article entitled “Rod Failure” here:

  • If a rod was damaged/broken during shipment, Salt Strong will provide a FedEx Return Label to the customer so they may send back the product free of charge. In this instance, Salt Strong will also provide a replacement rod (minus shipping expenses) to the original retail purchaser. *Given that these are Custom Rods with very limited inventory available, a full credit/refund may be provided in lieu of a replacement

What our warranty DOES NOT cover: 

  • Modified, neglected, improperly maintained, abused, or customer non-fishing related incidents (fans, car doors, garage doors, traveling damage, etc.). 

*The Salt Strong Custom Rod Limited Lifetime Warranty will only cover claims resulting from a defect in material, componentry or workmanship. Any damage to a rod caused by misuse, abuse or tampering with the rod blank beyond intended application of the rod will not be covered. Salt Strong reserves the right to refuse any warranty claim at its discretion.

However, regardless of the outcome all damaged or broken rods are still eligible to be replaced with our Custom Rod Replacement Fee.

Let’s face it: we understand that accidents happen! Rods can break over time due to incidental damage and normal wear and tear. Therefore we will offer a Full Replacement of any broken Salt Strong Bull Bay Custom Rod for an $80 replacement fee (plus Shipping expenses). This service will be offered only 1x per original purchaser of the product. Additionally, this offer is active up to 1 year after original purchase date.

To begin the Warranty Process:

In order for a Salt Strong Bull Bay Custom Rod to be considered for warranty replacement, a Return Authorization Number must be generated through our Warranty Claim Process.

Please follow these steps for returning your damaged/defective Salt Strong Custom Rod: 

1.) Please package your entire rod in an appropriately sized rod tube or box. Make sure your tube is less than 96” in length (Packages longer than 96” are subject to substantial oversize fees from shipping companies). 

2.) After reviewing the return of your Custom Rod, Salt Strong will make contact with the customer on the outcome and next steps.

Please return all products to: 

Salt Strong
130 W. Central Avenue
Winter Haven, FL 33880

Thank you for your support of Salt Strong!