LIVETARGET lures feature industry-leading designs in realism and workmanship; anatomically accurate life-like lures that “MATCH THE HATCH®” and prove ideal for targeting all varieties of game fish. A significant factor in the creation of the LIVETARGET brand is the leadership and artistic interpretation by its founder Grant Koppers, a former fishing guide of the Great Lakes. His hands on experience identified market gaps that this development filled. Grant gathered a team of specialists around him with countless years of experience. For team LIVETARGET fishing is not a hobby, it’s a passion!