Fish Strong Black Ice lure collection
THE BLACK ICE COLLECTION

A new look for our
four proven lures.

A darker profile across four proven Fish Strong lures. Choose one or build your own Black Ice lineup.

Moonwalker Skinny Lipper Wake Mullet Flea Flicker
Choose one, mix and match, or add all four.
LAUNCH OF BLACK ICE

Luke Explains Why We Chose This NEW Color

Watch the Black Ice lineup broken down lure by lure. See how each one moves, when to use it, and where it fits in your inshore tackle setup.

Black Ice Moonwalker
Moonwalker Topwater
Black Ice Wake Mullet
Wake Mullet Wakebait
Black Ice Skinny Lipper
Skinny Lipper Shallow runner
Black Ice Flea Flicker
Flea Flicker Suspending twitchbait
TRUSTED. TESTED. RECOGNIZED.
ONE COLOR. FOUR PRESENTATIONS.

Four lures. Four different jobs.

Black Ice is available across four proven Fish Strong hard baits. Each one gives you a different presentation for different situations on the water.

Black Ice Moonwalker

Moonwalker

Walk-the-dog topwater

A surface lure built to create side-to-side walking action across the top of the water.

✓ Presentation Surface / topwater
✓ Action Walk-the-dog movement
✓ Use it when You want to work fish on the surface
Black Ice Wake Mullet

Wake Mullet

Shallow-water wakebait

Designed to stay high in the water and create a visible wake as it moves across shallow areas.

✓ Presentation Just below or along the surface
✓ Action Shallow wakebait movement
✓ Use it when You're covering shallow water
Black Ice Skinny Lipper

Skinny Lipper

Shallow-running hard plug

A shallow-water hard bait made for working high-percentage areas without digging deep into the water column.

✓ Presentation Shallow-running
✓ Best around Grass flats and oyster areas
✓ Use it when You need to work skinny water
Black Ice Flea Flicker

Flea Flicker

Suspending twitchbait

A suspending hard bait designed for a twitch-and-pause style presentation through the water column.

✓ Presentation Suspending
✓ Action Twitch-and-pause retrieve
✓ Use it when You want to work below the surface
WHY BLACK ICE?

A different profile
when the conditions call for it.

Black Ice gives these proven lures a darker profile that stands out differently in the water while keeping the same action and presentation each lure was designed for.

SILHOUETTE
Creates a stronger dark profile in the water.
CONTRAST
Gives anglers a different visual option when conditions change.
CONFIDENCE
A proven lure lineup in a completely different look.
THE STORY BEHIND BLACK ICE

A proven lineup.
A completely new look.

Black Ice brings a darker profile to four proven Fish Strong hard baits, giving anglers a new look across presentations they already know and trust.

Moonwalker, Wake Mullet, Skinny Lipper, and Flea Flicker each keep the action and purpose they were designed for now brought together in one Black Ice collection.

Four proven lures. One Black Ice lineup.
BLACK ICE IN ACTION

Salt Strong members put Black Ice to the test.

Real anglers. Real conditions. Real catches. See what happened when Salt Strong members tied on Black Ice.

Redfish on Moonwalker Black Ice

Spotted Seatrout on Black Ice

Redfish on Black Ice

BUILD YOUR BLACK ICE LINEUP

Choose one. Mix and match. Or grab all four.

Start with your favorite or build a Black Ice lineup for multiple presentations.

Black Ice Moonwalker
Moonwalker
$9.97 $7.98 Insider
0
Black Ice Wake Mullet
Wake Mullet
$11.99 $9.59 Insider
0
Black Ice Skinny Lipper
Skinny Lipper
$11.99 $9.59 Insider
0
Black Ice Flea Flicker
Flea Flicker
$9.99 $7.99 Insider
0
FISH WITH CONFIDENCE
Put Black Ice on the water.

Fish Strong tackle is built for inshore anglers and backed by our commitment to quality and customer satisfaction.

SECURE CHECKOUT
Safe, protected payment
FREE SHIPPING $100+
Free shipping on qualifying orders
FISH STRONG GUARANTEE
Fish with confidence
FISH STRONG TACKLE
Built for inshore anglers
FREQUENTLY ASKED QUESTIONS

Common questions about Black Ice.

Everything you need to know before building your Black Ice lineup.

Black Ice is a new color treatment available across four proven Fish Strong hard baits: Moonwalker, Wake Mullet, Skinny Lipper, and Flea Flicker. Each lure keeps the presentation and action it was originally designed for.
The Black Ice lineup includes the Moonwalker, Wake Mullet, Skinny Lipper, and Flea Flicker.
Yes. You can choose one lure, mix and match several, or build a complete Black Ice lineup with all four.
Yes. The Black Ice builder lets you choose the quantities you want from each lure, so you can build the lineup around how you actually fish.
It depends on the presentation you need. Moonwalker is a walk-the-dog topwater, Wake Mullet is a shallow-water wakebait, Skinny Lipper is a shallow-running hard plug, and Flea Flicker is a suspending twitchbait.
No. Black Ice brings a new look to four existing Fish Strong lure platforms. The lure designs and presentations are already part of the Fish Strong lineup.
ANOTHER INSIDER PERK

INSIDERS CAN CHOOSE
ONE BLACK ICE LURE FREE

This October, Salt Strong Insiders get to choose one Black Ice hard plug for FREE.

Pick the Moonwalker, Flea Flicker, Wake Mullet, or Skinny Lipper in the new Black Ice color and put it to the test yourself.

OCTOBER INSIDER-ONLY OFFER
PICK YOUR BLACK ICE LURE.
FREE.
✓ MOONWALKER
✓ FLEA FLICKER
✓ WAKE MULLET
✓ SKINNY LIPPER

Just one of the exclusive tackle perks available to Salt Strong Insiders.

BECOME AN INSIDER SEE THE OCTOBER OFFER
MEMBER SAVINGS Save on Fish Strong tackle
EXCLUSIVE OFFERS Insider-only tackle perks
FISHING TOOLS Smart Fishing Spots + training
COMMUNITY Connect with other inshore anglers